Maybe it's because our niche is narrow. We are totally focused on taxi roof lights and have been so for decades. Or maybe it's because we value quality in everything that we do, or because we value our customers so much and put every effort to satisfy them. Join me on the journey about how Pointguard has gone from two brothers with an idea in a garage to a world leading, modern and agile product development company.

As a family-owned company Pointguard has no limiting demands for short-term profits from external shareholders. Instead our focus is long-term and what is best for our customers and us in the long run. Close relations with our customers are important to us: we help our clients to do better business and work very hard to make sure that all our customers get good service and a warm welcoming.

To survive and reach success on a competitive market requires a strong company brand. The companies that work hardest with their brand and identity are usually the ones that are most successful. A consistent and clear communication of the company brand is therefore an important part in every company's profiling.
An illuminated roof light is vital, because it ensures that your customers can recognize your brand, both day and night. Pointguard has the products, experience and knowledge to make sure your brand is being highlighted.

We have been creating taxi roof lights for over 40 years and can offer more than 50 unique roof light shapes that can be branded in an endless amount of ways to suit your brand.

No other supplier in the world can offer such a wide variety of great looking roof lights!

At Pointguard we daily work with product development and have extensive experience of making custom designs and bespoke products that fulfill the customers' requests regarding both form and function. Because we both have inhouse industrial designers and mechanical engineers, we can already at an early stage ensure that the design not only is good looking, but also producible at a reasonable cost.

Pointguard has developed an extensive product development process that can be followed every time without missing any vital steps. We start from the customer's wishes and requests and based on this a digital concept is created. Together with the customer we evaluate this concept in an iterative process where we also produce physical prototypes that are evaluated and tested according to a number of criteria.

At the same time the design and construction is improved iteratively until we have developed a product that lives up to, or exceeds, the customer's expectations regarding form, function, maintainability and cost. Depending on how many products need to be produced, we choose together which production method and location to use. Pointguard have well established relations with tool makers and producers both in Sweden and abroad to suit all types of situations.

Pointguard's new, smart roof lights are so much more than signs that just highlight your brand. We call them iToplights and they mark the start of a new era in taxi roof signage. The iToplight is equipped with a bright LED-display that adapts its brightness to the ambient light. It can show the status of the taxi, price information, public messages or advertisements. It is equipped with sensors and it can adapt its messages to when and where it is. It is also connected to Pointguard's cloud backend where the fleet owner can maintain his iToplights, update their configurations, send messages to one or many iToplights and more.

The iToplight is already integrated with several popular apps, taximeters and mobile data terminals and Pointguard's 3rd party API makes integrating with new partners very easy.